The Idea; Capturing a Market Opportunity
The heart of any life insurance company lies in its ability to develop products that provide a value to the customers who buy them and the distributors who sell them in the market. This first article looks at what is arguably the most difficult part of the process – where the ideas are formed, and the where the product is conceived.
According to recent survey from McKinsey & Company:
– 82% of life and annuities executives believe product development is a core competency. However,…
– 12% of those same executives believe they have a process that delivers strong product development innovation
Mantissa and Penn River’s joint solution is specifically designed to solve for this, and digitizing Product Development.
We hope you enjoy the first article: Mantissa Brief