Ross Cohen is an insurance distribution executive who spent nearly a decade at New York Life building the digital infrastructure that drives revenue productivity across large, distributed field organizations. He specializes in one specific and difficult problem: how to make thousands of semi-independent agents measurably more effective at selling, using technology, data, and operational design rather than brute-force management.
As Chief Operating Officer of Field Productivity at New York Life, Ross led a 40-person organization with direct accountability for building the digital ecosystem that supported NYL’s national field force of 12,000 agents, advisors and field managers. He built NYL’s first enterprise digital sales platform from the ground up — including a CRM adopted by 90% of active agents, a client-facing digital selling platform that increased close rates for new agents by 30%, and a GenAI-powered coaching and role-play tool to accelerate skill development and field accountability. He also built the enterprise analytics function that gave field leadership real pipeline visibility for the first time.